The Learning Process

There are always many ideas that can be supported, and the first step to success is identifying the right ideas. The second step is then validating those ideas with business cases, customer investigations, requirements gathering and stakeholder meetings for collective buy-in. Sometimes great leaps are needed and those leaps need to be supported with the right decision making mechanisms to ensure success!

All teams plan and deliver products in a different manner according to their customers, development-release cycle and team dynamics. For these deliveries to be successful, the teams need time to build and to be enabled with guidance as they build so that they do not need to stop or multitask. More stable build cycles from well-planned releases, stable requirements, and well-documented user stories lead to releases with higher quality, impact and frequency.

“No plan survives contact with the enemy.” The market and customers are always going to be the judges of success and failure for any business plan. Sales, marketing, support and other customer facing teams will provide amazing insight to what works and what does not, but the ultimate revealer will always be in the metrics. Adapting to these insights are the keys that move the business forward: user acquisition, user activation, revenue per customer, cost per customer, retention, referrals and attrition.

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